Although realtors are constantly presented with advice on how to effectively use digital technology, social media, blogging, and other sophisticated means of reaching customers and turning it into sales, there is a tool that, while often overlooked by realtors, has not lost its importance nor effectiveness: direct mail marketing. You may have thousands of Instagram friends, the best website, but if you don’t have the solid backing of good direct mail pieces, you are missing a huge opportunity.
The most successful realtors in the country use a multi-channel approach that includes real estate direct mail marketing. The thing is that not everyone is tech-savvy, and a lot of people still want to hold something physically before believing it’s really a deal. Several pieces of research have shown that people remember what they touch and see much more than the things they are told. Here are some reasons why direct mail marketing for realtors is important.
It Creates Local Connections with Potential Customers
When it comes to real estate, one important thing to consider is location. Homebuyers and sellers want to deal with people who understand the local market. People understand that the city, town, street, or zip code of a house can influence the value of a property. So, whether you are a real estate investor or marketer, you can make use of hyper-target personalized email marketing to show that you are an expert who knows the ins and out of the market.
It Can Be Automated
Another benefit of a real estate agency direct mail marketing campaign is that you can easily automate it. This means you need to spend less energy and time on building, printing, and mailing resources yourself. This will give you free time to focus on growing your business and thinking of ways to build relationships with your customers and prospects.
Helps Build Long-Term Relationships
The real estate industry is all about building connections. However, it is more important to have a long-term relationship with your clients so that you can be the go-to option for your clients when they are ready to move. Direct mail for real estate agents can be the perfect means to build this kind of relationship. It is a unique method that promotes personal communication with your prospective customers. To keep the relationship alive, you can send them useful resources and ask for feedback.
Target Specific Groups
Real estate agents can use direct mail marketing campaigns to target specific groups. You can create a mailing list that can be used to deliver letters and cards to those clients who have shown an interest in specific property types, such as beach homes or commercial condos. Since your mails only reach the people that have already shown interest, you will likely get a response from your prospects.
Choosing a Real Estate Direct Mail Marketing Agency
Need help with direct mail marketing campaigns? MailKing USA has experienced and knowledgeable teams of digital marketers that are ready to help you sync up your direct mail with your marketing campaigns. For more information about our real estate direct mail marketing campaign, call our customer service line 24 hours a day for support/questions.