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Instagram Advertising Spotlight

The new and improved Instagram application recently launched their new photo feed feature, which until recently was only available on the mobile version of the application. The good news for advertisers is the new feature might allow for the placement … Read More

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Next Big Thing : Facebook Graph Search

Major search engines such as Google, Yahoo, and Bing have dominated the search market as being the go to websites when searching for information, but Facebook now looks to redefine that by offering their own search engine called Facebook’s Graph … Read More

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Mobile Advertising is on the Rise

Mobile advertising is still considered a newer platform for advertisers and businesses are just starting to make their way onto the band wagon of its ad platform, but already we are seeing record numbers of ad revenue from mobile ads. … Read More

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New Digital Media Trend: Analytics Transparency

Most Online Publishers are a little dated when it comes to providing back end analytics to help advertiser’s ROI. If they do offer the service it usually comes at a price/ revenue to the publisher and is a separate thing … Read More

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Staying Ahead of the Curve – Mobile First Strategies

2012 brought many new big developments to the world of advertising. We saw a redesign and heavy push for mobile advertising from Facebook, new advertising platforms from Google including a new app space from google, and many other online publishers … Read More

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1 Billion and Counting : An Advertiser’s Dream

It’s official, Facebook has now captivated and obtained close to a quarter of our world’s population on the ever growing social network platform we all love and hate. But what does this mean for us, the user, we are now … Read More

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