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Instagram Advertising Spotlight

The new and improved Instagram application recently launched their new photo feed feature, which until recently was only available on the mobile version of the application. The good news for advertisers is the new feature might allow for the placement of new Instagram ads on the right hand side. There is no new information of whether the application will allow advertisements, however the new photo feed has caught the interest of social media and advertising reporters.  “A column of ads could sit just to the right of Instagram’s photo feed, seamlessly mimicking the format of Facebook’s News Feed pages. Navigation that links Instagram to Facebook could easily be integrated in the left rail, for that matter. This is, of course, purely speculation. Neither Facebook nor Instagram have announced plans to incorporate advertising into Instagram’s apps.” (Mashable, 2/5/13). For more information on Facebook advertising or the new photo feed on Instagram visit www.MarkitMedia.com.

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