Markit Media Printshop Scottsdale Arizona
1. Millions of people now use ad blockers
Paid advertisements were so popular in online marketing, until over 200 million people worldwide had installed ad-blocking software. Consumers love it, meanwhile this is bad news for marketers, who rely on paid advertisements. Although there’s a way to continue marketing efforts without being blocked by the people you’re trying to reach. The secret is content. Through valuable content it is great to connect and engage to your consumers.
2. Email marketing is one of the most effective forms of content marketing
When you compare different marketing channels, you clearly see that email offers the largest overall reach: For every $1 spent, email gives back a whopping $38 in ROI, and offers the broadest reach (CampaignMonitor). Because email is personalized, targeted, and delivered directly to a customer’s inbox, it’s a wonderful (and inexpensive) way for marketers to gain an in to their customers.
3. 73% of major organizations hire someone to manage their content marketing strategy
Content marketing has become such a profitable marketing method that major companies around the globe are hiring people to manage the content creation and distribution process. Adding this role helps the company ensure that it is allocating resources correctly and communicating with its customers in the most targeted and effective way possible. It also ensures that marketers are using content formats, various distribution platforms, and new technologies as effectively as possible.
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